Overview
BYD AUTO JAPAN was established as a wholly-owned subsidiary of BYD Japan Corporation, BYD’s Japanese entity. It is a specialized passenger car sales and service company that consistently provides BYD passenger car sales and after-sales services in Japan.
Under the brand motto “eMobility for Everyone,” BYD AUTO JAPAN is committed to providing high-quality products and services while building a nationwide network.
Simultaneously, BYD AUTO JAPAN aims to contribute to the realization of a better life and a better future by promoting the widespread adoption of environmentally friendly EV passenger cars
Task
Many of the tasks for BYD Auto Japan's localization team have historically been performed using SDL Trados and general machine translation (or none). Documents were processed with the CAT tool, and translators proceeded with translation, using translation memories, terminology databases, etc.
Due to the large amount of content and documentation to be localized, the process needed to become more feasible and scalable.
BYD Auto Japan needed a solution that could implement AI to speed human-fluency translation and document translation services.
Pangeanic's solution
A partnership addressing the need for high-quality and efficient translations in the rapidly growing electric vehicle market. Pangeanic’s “Deep Adaptive AI Translation” technology is used to provide customized models. The models are based on previously translated parallel corpora that creates a specific vector space with only BYD AUTO JAPAN’s automotive terminology, technical specifications, and marketing nuances in both Chinese and Japanese. The Deep Adaptive AI Translation solution is Pangeanic’s proprietary technology assembling together pre-translation, RAG (Retrieval-Augmented Generation) adaptation, and LLM (Large Language Model) based automated post-editing.
Results
- Industry-specific Learning: AI models are meticulously trained using state-of-the-art AI Translation technology, using BYD AUTO JAPAN’s comprehensive and specialized automotive datasets. This training process enables the AI to fluently and accurately translate complex technical and industry-specific terms into BYD AUTO JAPAN’s preferred expressions and terminology between Chinese and Japanese. By doing so, the AI ensures that the translations are precise and align perfectly with the company's established language standards and communication style. This tailored approach helps maintain consistency across all translated materials, whether technical documents, user manuals, or marketing content, thereby enhancing the overall quality and reliability of the translations provided.
- Deep Adaptation: The system is designed to continuously evolve and improve by actively learning from user feedback and integrating new content. This dynamic learning process allows the AI to refine its translation capabilities, automatically converting human feedback to vectors to strengthen pattern recognition. The system adapts in minutes to changing language trends and user preferences, enhancing the overall quality of translations. This ongoing improvement cycle not only boosts the precision of translations but also ensures that the system remains relevant and responsive to the needs of its users, providing a more personalized and reliable translation experience.
- Scalability: As the system is based on Pangeanic's ECO Platform, it is designed to efficiently manage and process vast amounts of content (and full document translation), ensuring seamless integration and functionality. Whether dealing with intricate technical manuals that require precise and detailed translations or engaging marketing materials that demand creativity and flair, Deep Adaptive AI Translation can easily handle these diverse content types. This robust scalability ensures that no matter the volume or complexity of the content, the system can deliver high-quality translations consistently and promptly, supporting the company's operations and communication needs on a global scale.
- Cultural Awareness: The AI translation system incorporates deep cultural understanding beyond mere linguistic accuracy. It carefully considers and integrates cultural nuances, idiomatic expressions, and local customs to ensure that the translated content resonates authentically with audiences in both China and Japan. This cultural sensitivity is crucial for effective communication, as it helps bridge cultural gaps and fosters a deeper connection with local audiences. By doing so, the system enhances the relevance and impact of the translations and strengthens the brand's presence and acceptance in these culturally rich markets.
The Future
The collaboration between BYD Auto Japan and Pangeanic signals a promising future for both organizations, particularly in the rapidly growing electric vehicle market. BYD Auto Japan faced challenges in localizing vast content and documentation using traditional tools like SDL Trados and general machine translation. Translators were caught in a "human-in-the-loop" cycle where they corrected machine mistakes all day long. These methods were insufficient for their growing needs, requiring a more scalable and efficient solution to handle complex technical translations and maintain consistency across all materials.
Pangeanic's "Deep Adaptive AI Translation" technology offers a tailored solution by creating customized AI models specifically trained on BYD Auto Japan's automotive terminology, technical specifications, and marketing nuances in both Chinese and Japanese. This technology leverages previously translated parallel corpora to build a specialized vector space, ensuring that translations are precise, fluent, and aligned with the company's established language standards.
But the future looks bright...
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Enhanced Global Reach: High-quality, culturally sensitive translations will enable BYD Auto Japan to effectively communicate with a broader audience, strengthening its position in international markets.
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Operational Efficiency: The scalable AI solution will streamline localization processes, reducing time-to-market for new products and updates, which is crucial in the fast-paced electric vehicle industry.
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Continuous Innovation: The partnership sets the stage for future technological advancements, such as integrating AI into customer service, developing multilingual AI assistants, and enhancing personalized user experiences.
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Competitive Advantage: By adopting cutting-edge AI translation technology, both BYD Auto Japan and Pangeanic position themselves as industry leaders, potentially setting new standards for localization practices in the automotive sector.
Industry Context and Trends
The electric vehicle market is experiencing significant growth globally, with increased demand for efficient and sustainable transportation solutions. Companies like BYD are at the forefront of this revolution, and effective communication across different markets is essential. Integrating advanced AI translation technologies allows for better engagement with diverse customer bases and can accelerate international expansion.
Moreover, advancements in AI and machine learning are transforming the localization industry. Using AI-powered translation tools enhances accuracy and efficiency and reduces costs associated with manual translations. This technological shift is particularly beneficial for industries with large volumes of technical documentation and frequent updates, such as automotive manufacturing.
Nos gusta la filosofía de trabajo de Pangeanic así como su profesionalidad. Su constante trabajo de escucha activa hacia el cliente les hace mejorar cada día más y esa, bajo mi punto de vista, es una de sus grandes cualidades.
Servicio rápido y eficiente. Encontramos la creación de una base de datos de traducciones realizadas por parte de Pangeanic una herramienta muy útil para otras ocasiones y/o trabajos similares.
La calidad es excelente, como de costumbre. El texto de origen cambió muchas veces durante el proceso de traducción. Pangeanic reaccionó rápidamente a los cambios, lo cual nos ayudó mucho.
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