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Localization Services

Is a term that appears often in translation companies websites

Well, in short, a translation service will focus on the accuracy of the words, grammar, terminology etc. as it happens in the case of technical translations. However, when we approach a project as “Localization Services”, the translator goes one step further than translating from one language to another. The translator takes into account other factors that will influence the understanding in the target audience such as cultural references, humor, expressions or even the use of different colors and images. All of this could cause the wrong perception of your brand in a new market.


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Localization services make your website similar but not just a direct copy of your original website – they adapt it to the taste of the target language or country.
Localization services begin a dialogue with your audiences in different countries.
Localization services include resarching your keywords for web success in Search Engine Optimization (SEO).

One of our most popular “translation services” is website localization, which goes beyond website translation services.

Perhaps you may think that a localization service is not necessary for your product or service, but just stop and think for one minute if your company name or pictures mean something else or could be found offensive in another culture. Colors for mourning, happiness or sadness vary from India to China and Western cultures.

Pangeanic only uses native translators in its translation services. We check with our client if there is any doubt and advice them about terms that are not culturally transferable and the use of “free style translation”. This guarantees that no words, phrases, images or slogans that could be a cause for concern are published in the target languages. Read on about well-known marketing translation failures by big brands in our Knowledge section, from lack of checking in automobile names (Pajero, Moco, Nova) to plain bad translations.

Some of the requests Pangeanic receives have to do with localization services and software testing and website localization. Please contact us for more information on these specialist services.

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Pangeanic translation services

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Pangeanic Headquarters

Av. Cortes Valencianas, 26-5,

Ofi 107

46015 Valencia (Spain)

(+34) 917 94 45 64 / (+34) 96 333 63 33
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Chiyoda-ku, Tokyo


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Tomson Commercial Building,
Room 316-317
710 Dong Fang Road
Pu Dong, Shanghai 200122, China

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