Japanese is often ignored in internationalization efforts by SME because of cost. At Pangeanic, we make Japanese affordable. Japanese translations of your website should feature high to target one the largest economies in the world with a high purchasing power.
Hiragana are used for words without kanji representation, for words no longer written in kanji, and also following kanji to show conjugational endings. Because of the way verbs (and adjectives) in Japanese are conjugated, kanji alone cannot fully convey Japanese tense and mood, as kanji cannot be subject to variation when written without losing its meaning. For this reason, hiragana are suffixed to the ends of kanji to show verb and adjective conjugations. Hiragana used in this way are called okurigana. Hiragana can also be written in a superscript called furigana above or beside a kanji to show the proper reading. This is done to facilitate learning, as well as to clarify particularly old or obscure (or sometimes invented) readings.
Katakana, like hiragana, are a syllabary; katakana are primarily used to write foreign words, plant and animal names, and for emphasis. For example “Australia” has been adapted as Ōsutoraria (オーストラリア), and “supermarket” has been adapted and shortened into sūpā (スーパー).